Look Who Has the Most APEAL

What people find appealing about cars and trucks is pretty subjective, but a recent independent study shows that one brand has more vehicles that appeal to customers to any other. Ford received five segment awards, more than any other brand, in J.D. Power and Associates’ 2010 Automotive Performance, Execution and Layout (APEAL) [...]

Going Fast In More Ways Than One

Customer demand for Ford’s new 2011 Shelby GT500 is growing nearly as fast as the world’s fastest production pony car. More than 3,300 orders have been placed for the new Shelby GT500. To ensure exclusivity, U.S. sales of the 2011 Shelby GT500 will be limited to 5,500 units. The 2011 Shelby GT500 [...]

Guess What Just Got Faster, Friendlier and More Personal

Ford made in-car voice activation a reality for millions of drivers with SYNC, first introduced in 2007. Now, Ford engineers – working with voice technology pioneers Nuance Communications – plan to once again raise the bar with the next generation of SYNC, a system that can understand 100 times more commands [...]

A Safer Alternative to Hand-Held Texting

If you multi-task you ought to give this your full attention. As the issue of texting while driving grows in prominence nationally, Ford is expanding its SYNC technology with new features to give drivers safer alternatives to hand-held texting and keep them more focused on the road. To help make [...]

Meet the New Standard Bearer for Luxury Crossovers

Ask any luxury car buyer and they’ll tell you their purchase decision isn’t just based on stuff like leather trim and surround sound. It’s also about performance. The 2011 Lincoln MKX is the newest vehicle in the premium maker’s lineup to offer best-in-class horsepower and torque and the best fuel economy of [...]

Personalize Your Ride – Fiesta Style

Cars are kind of like cell phones – you know it’s yours after you’ve personalized it. Ford is giving Fiesta customers even more reasons to love their new car with an assortment of personalized options such as custom accessories, body kits, a Fiesta tattoo and graphics. Vehicle personalization is a booming trend, [...]

It’s So Edgy You’ll Think It’s Aftermarket

Remember when the coolest cars on the block were those that were heavily customized with aftermarket mods? It can take a lot of piecemeal work to get that edgy, sporty look, but not if you get the 2011 Ford Edge Sport. The new Ford Edge Sport is both edgier and sportier than [...]

Another Way to Kick Petroleum Addiction

More than ever the auto industry and its customers are looking at ways to cut back on petroleum use, but it isn’t just about getting better fuel economy – it’s about using eco-friendly renewable materials as well. Having already pioneered the use of soy foam seat cushions in vehicles, Ford’s biomaterial researchers have engineered a patent-pending [...]

Look Who’s Got the Edge at the Ironman Competition

“Swim 2.4 miles! Bike 112 miles! Run 26.2 miles! Brag for the rest of your life” Those were the words written on the pre-race instructions for the very first Ironman Competition in 1977, and they’ve become the rallying cry for countless tri-athletes ever since, each of them hoping they had the [...]

Isn’t It Time You Had the Best?

When designers at Ford’s product development center sat down to sketch out the new 2011 Explorer, the team had a clear objective: Deliver a sleek, modern package, while maintaining the rugged looks of an SUV. But no matter what direction they took the new design, there was one thing that could not be compromised: craftsmanship. It’s [...]