Ford reports Vista Roof sales are through the… ceiling
Filed under: SUV, Marketing/Advertising, Crossover, Ford, Earnings/Financials

Ford's Vista Roof option has been selling well recently, and the automaker says this is, in part, to the little shot of Vitamin D it gives to drivers' everyday commutes. The split glass roof also has UV protection comparable to SPF-50 sunscreen, which should satisfy even the fairest-skinned buyers. So far this year, the Vista Roof option is checked on 48 percent of 2011 Ford Explorer sales, 56 percent of 2011 Ford Edge sales and 32 percent of all 2011 Ford Flex sales.
The numbers are staggering when you consider that the Vista Roof is a standalone option in most cases, and an expensive one at that. It costs $1,595 to let the sun shine in on the Edge and Explorer, and $1,495 on the Flex. The available all-glass roof on the Mustang is the most expensive at $1,995.
The Vista Roof is certainly a great way to work on your tan before you ever hit the beach, but it ain't exactly your dad's Vista Cruiser. Follow the jump for Ford's official press blast.
Continue reading Ford reports Vista Roof sales are through the... ceiling
Ford reports Vista Roof sales are through the... ceiling originally appeared on Autoblog on Mon, 15 Aug 2011 10:01:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFord Edge, Lincoln MKX earn IIHS Top Safety Pick Awards
Filed under: Safety, Crossover, Ford, Lincoln

When the Insurance Institute for Highway Safety first crash tested the 2011 Ford Edge and 2011 Lincoln MKX, the crossover twins came close to becoming a Top Safety Pick. So why didn't the Edge and MKX take home the prestigious safety honor? The soft-roading duo didn't quite measure up to the institute's roof strength standards, as the lids of the CUVs only withstood pressure equal to 3.5 times overall vehicle weight. The minimum score required to become a Top Safety Pick is four times overall body weight.
Instead of waiting for the 2012 models to improve roof safety, Ford went back to the drawing board and changed the roof structure of both vehicles. That hard work has paid off, as IIHS testing shows that the roofs can now withstand a force equal to 4.7 times overall vehicle weight. With the newly strengthened roofs now in production, IIHS has now blessed the CUVs with Top Safety Pick status. Only models produced after February, 2011 can boast TSP certification, however. Hit the jump to read the brief IIHS press release.
Gallery photos copyright (C)2011 Chris Shunk / John Neff / AOL
[Source: Insurance Institute for Highway Safety]
Continue reading Ford Edge, Lincoln MKX earn IIHS Top Safety Pick Awards
Ford Edge, Lincoln MKX earn IIHS Top Safety Pick Awards originally appeared on Autoblog on Fri, 22 Apr 2011 10:01:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments2011 Chevrolet Cruze, Ford Edge named Canadian Car and Utility of the Year
Filed under: Sedan, Etc., Crossover, Chevrolet, Ford, Canada

Both Chevrolet and Ford have something to brag about at the 2011 Canadian International Auto Show. The Automobile Journalists Association of Canada named the 2011 Chevrolet Cruze the Canadian Car of the Year; the 2011 Ford Edge took Canadian Utility Vehicle of the Year honors. According to General Motors, AJAC members cited the compact sedan's efficiency, refinement, and price as the key factors, and that added bonuses like 10 standard air bags helped seal the award for the Cruze.
The 2011 Ford Edge crossover, won over journos with its extensive redesign and came out ahead following both road and track tests. Additionally, the Edge's onboard technology features helped drive home the win. Hit the jump for both press releases.
Photos copyright (C)2011 Steven J. Ewing / Chris Shunk / AOL
[Sources: General Motors, Ford]
Continue reading 2011 Chevrolet Cruze, Ford Edge named Canadian Car and Utility of the Year
2011 Chevrolet Cruze, Ford Edge named Canadian Car and Utility of the Year originally appeared on Autoblog on Sat, 19 Feb 2011 11:55:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsTRW develops electronic turn signal stalk
Filed under: Etc., Technology, Ford

TRW, supplier of systems and components to automakers, has introduced its latest generation steering column control module for the Ford SuperDuty and F-150, Edge/MKX and Explorer. Why is this news, and what the heck is a steering column control module?
Modern serial communication and control systems have created a solution for these problems, and that's the steering column control module, a single component that integrates all the functions of those many individual pieces. The amount of wiring is reduced, reliability is up thanks to new electronic techniques supplanting older wear-prone designs and with fewer contracts to secure and pieces to ship and inventory, a better per-unit cost can be negotiated. TRW's new module includes all sorts of stuff like headlamp switches, turn signals, tilt/telescope control, hazard lamps, steering angle sensor and electronic turn signal cancel, which is unique to the new Ford modules. Tuning to customer preferences reduces complaints and increases satisfaction, too. It may sound a lot more complex, putting a computerized module in place of what was once simple switches and relays, but this is a case of newer being clearly better. Full press release posted after the jump.
Continue reading TRW develops electronic turn signal stalk
TRW develops electronic turn signal stalk originally appeared on Autoblog on Fri, 21 Jan 2011 08:27:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsConsumer Reports pulls Recommended rating on Ford Edge, Lincoln MKX – MyFord Touch to blame?
Filed under: Technology, Crossover, Ford, Lincoln, Luxury
Here's a slice of bad news for the MyFord Touch system. Consumer Reports has just released the findings of its crossover/SUV roundup, and both the 2011 Ford Edge and 2011 Lincoln MKX failed to garner enough points to wear the coveted "Recommended" badge. While CR noted that both vehicles offer improvements in areas like handling, fuel economy and interior quality, the publication found plenty of issue with the MyFord Touch/MyLincoln Touch system on both high riders. According to CR, the problem is that the driver interface system is overly complicated. In a separate report that focuses solely on the MyFord Touch system, the publication cited small fonts and a slow-to-react touchscreen as key issues, saying,
Ouch. So much for better living through technology. CR even went so far as to say that it hopes that Ford will give up the system of touchscreens and voice commands for the more simple dials and knobs."It all adds up to three or four ways to make what should be simple adjustments. None of the options works as well or is as easy-to-use as old-fashioned knobs and switches, and they can be more time-consuming and distracting to operate."
In the same crossover/SUV roundup, CR also was unable to recommend the 2011 Chevrolet Tahoe, remarking that "handling is ungainly and stopping distances are long."
CR's official press release is available after the jump.
Photos copyright (C)2010 John Neff and Chris Shunk / AOL
[Source: Consumer Reports]
Consumer Reports pulls Recommended rating on Ford Edge, Lincoln MKX - MyFord Touch to blame? originally appeared on Autoblog on Tue, 04 Jan 2011 10:27:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFord recalling nearly 15,000 F-Series and Edge/Lincoln MKX crossovers
Filed under: SUV, Truck, Recalls, Safety, Ford
If you thought 2010 was going to wrap up with an all quiet on the recall front, think again. Ford and the National Highway Transportation Safety Administration have announced the recall of 14,737 vehicles for a faulty body control module that may short out and cause a fire. The recall covers certain 2011 models that were built in a six-day period, including some 2011 Edge, F-150, F-250, F-350, F-450, F-550 and Lincoln MKX vehicles. NHTSA says that if the body control module shorts out, it could overheat and cause a fire.
Dealers are expected to inspect the module and, if necessary, replace it free of charge. NHTSA says that Ford plans to start the work on or before January 10, 2011, and that owners may contact Ford directly with questions at 1-866-436-7332. Hit the jump for a look at the full recall notice.
[Source: National Highway Traffic Safety Administration]
Continue reading Ford recalling nearly 15,000 F-Series and Edge/Lincoln MKX crossovers
Ford recalling nearly 15,000 F-Series and Edge/Lincoln MKX crossovers originally appeared on Autoblog on Thu, 30 Dec 2010 09:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments2011 Ford Edge, Lincoln MKX get first recall
Filed under: Recalls, Safety, Crossover, Ford, Lincoln
That was quick. Ford has issued a recall for a whopping 71 2011 Lincoln MKX and 2011 Ford Edge models due to rear latches that are unable to be locked. According to the National Highway Transportation Safety Administration, the locks weren't programmed properly from the factory, and as such, the rear gate can't be locked by any of the buttons inside of the vehicle or even the key fob.
NHTSA says that the problem violates the agency's motor vehicle safety standard number 206 pertaining to locks and door retention components.
Ford will reprogram the locks free of charge, and the recall is set to get under way starting on November 1. Owners can contact Ford or the NHTSA to learn more about having their vehicles repaired.
Photos by Zach Bowman / Copyright (C)2010 AOL.
[Sources: NHTSA, Family Car Guide]
2011 Ford Edge, Lincoln MKX get first recall originally appeared on Autoblog on Fri, 29 Oct 2010 18:02:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments2011 Ford Edge, Lincoln MKX get first recall
Filed under: Recalls, Safety, Crossover, Ford, Lincoln
That was quick. Ford has issued a recall for a whopping 71 2011 Lincoln MKX and 2011 Ford Edge models due to rear latches that are unable to be locked. According to the National Highway Transportation Safety Administration, the locks weren't programmed properly from the factory, and as such, the rear gate can't be locked by any of the buttons inside of the vehicle or even the key fob.
NHTSA says that the problem violates the agency's motor vehicle safety standard number 206 pertaining to locks and door retention components.
Ford will reprogram the locks free of charge, and the recall is set to get under way starting on November 1. Owners can contact Ford or the NHTSA to learn more about having their vehicles repaired.
Photos by Zach Bowman / Copyright (C)2010 AOL.
[Sources: NHTSA, Family Car Guide]
2011 Ford Edge, Lincoln MKX get first recall originally appeared on Autoblog on Fri, 29 Oct 2010 18:02:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsReview: 2011 Ford Edge Limited
Filed under: Crossover, Ford, Reviews
Ford Masters The Mid-Cycle Refresh
It's one thing for an automaker to develop a single great vehicle. After all, even a blind squirrel can score the occasional nut. But to gain a loyal customer base, automakers must string together a consistent cadence of winners. When CEO Alan Mulally joined Ford Motor Company in 2006, he inherited a product lineup with only two true champions: the F-Series pickup and the iconic Mustang. Over the next four years, Mulally and his team concentrated on getting the company leaner and meaner while improving quality and streamlining its product offerings.
At the same time that Ford was trimming costs and eliminating waste, it was also producing more competitive products. The 2010 Taurus was a step in the right direction. The 2010 Fusion won Motor Trend Car of the Year. The 2011 Mustang GT got the engines it needed to beat up on the pony car competition. And buyers are spending top dollar to get optioned-up 2011 Fiesta hatchbacks and sedans. The Blue Oval has been firing on all cylinders, and the company's newest offering, the 2011 Edge, is supposed to extend Ford's seemingly unbreakable streak. Will updated looks, new engines and a completely overhauled interior get the Edge on buyers' short lists? We spent a week in a loaded 2011 Edge Limited to see for ourselves.
Continue reading...
Photos copyright (C)2010 Chris Shunk / AOL
Continue reading Review: 2011 Ford Edge Limited
Review: 2011 Ford Edge Limited originally appeared on Autoblog on Thu, 21 Oct 2010 11:57:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsFord unhinges rest of its Explorer-filled, SEMA-bound toybox
Filed under: Aftermarket, SEMA Show, Ford, Design/Style

SEMA 2010 is just around the corner and Ford has supplied a number of vehicles to various aftermarket tuning companies ahead of the festivities. The 2011 Ford Explorer is just one of the vehicles receiving the tuner treatment, but it's getting a lot of attention. Ford has supplied three of them to different companies, to create three different styles: Urban, Luxury and Adventure.
The Urban style was handled by Funkmaster Flex and the Team Baurtwell shop. The crew from GAS, or Galpin Auto Sports, turned its Explorer into a high-end machine for Luxury. CGS Motorsports handled Adventure and added lifestyle touches to the 'ute while still providing an upscale, custom feel.
Other vehicles wearing a Blue Oval at SEMA include;
- 2011 Lincoln MKX by ID Agency
- 2011 Ford Taurus SHO by Rick Bottom Designs
- 2011 Ford Taurus SHO by H&R Springs
- 2011 Ford Edge by K-Daddy Kustomz
- 2011 Ford Fusion Sport by Steeda Autosports
[Source: Ford]
Continue reading Ford unhinges rest of its Explorer-filled, SEMA-bound toybox
Ford unhinges rest of its Explorer-filled, SEMA-bound toybox originally appeared on Autoblog on Thu, 14 Oct 2010 18:58:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments