Ford offers $50 gift cards to customers facing late Fiesta deliveries
Filed under: Car Buying, Budget, Sedan, Hatchback, Ford
2011 Ford Fiesta - Click above for high-res image gallery
Due to circumstances reportedly beyond Ford's control, many customers are having to wait a bit longer to receive their new 2011 Fiesta sedans and hatchbacks. After Hurricane Alex and Tropical Storm Bonnie rolled through Northern Mexico earlier this summer, railroads were damaged that provide shipments to the factory where Ford builds the Fiesta.
Customers may have to wait up to two weeks longer than expected to receive the hot new subcompact, and as a token of appreciation for being patient, Ford will be giving these customers a $50 MasterCard gift card. That's a free tank of gas and a smattering of delicious coffee drinks... or a fancy dinner for two!
In speaking with Automotive News, Ford sales analyst George Pipas says that Ford has "about 6,500 to 7,000 [Fiestas] in transit to dealers" and that the cars should start to be fully stocked within the next couple of months. For now, customers will have to wait patiently and take solace in the extra $50 in their pockets when it finally comes time to take delivery.
Photos Copyright (C)2010 Drew Phillips / AOL
[Source: Automotive News - sub. req.]
Ford offers $50 gift cards to customers facing late Fiesta deliveries originally appeared on Autoblog on Tue, 17 Aug 2010 14:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | CommentsReview: 2011 Ford Fiesta SES promises the democratization of fun
Filed under: Budget, Hatchback, Ford, Reviews
2011 Ford Fiesta SES - Click above for high-res image gallery
Remember when economy cars offered few concessions beyond roll-your-own windows, rear window defrosters and AM radios? It was only a handful of years ago that features on our 2011 Ford Fiesta SES tester would've qualified it for premium car status - if indeed items like Bluetooth, SYNC, a capless fuel fill and knee airbags were even available.
There's no denying the steady trickledown of luxury goods into workaday iron, and the Fiesta is rolling proof.
As you might also recall, back about 10 years ago, Ford executives and those charged with its British outpost, Jaguar, worked themselves into a froth over the possibilities offered by 'The Democratization of Luxury' - boldly and conveniently overlooking that when a premium feature becomes affordable to everyone, it ceases to be a luxury at all. And while this sort of marketing doublespeak was the undoing of the ill-conceived Jaguar X-Type - and perhaps the undoing of Ford's ownership of Coventry's favorite feline altogether - there's no denying the steady trickledown of luxury goods into workaday iron, and the Fiesta is rolling proof.Of course, any automaker can lash a bunch of features onto a car and call it a day, but it's not a real value unless all of those baubles and braze-ons are bungeed to a platform and drivetrain whose creators have that whole engineering 'special sauce' thing figured out. In other words, the democratization of luxury is one thing - but does the Fiesta deliver the democratization of fun? Click through to the jump to find out.
Photos copyright (C)2010 Drew Phillips / AOL
Continue reading Review: 2011 Ford Fiesta SES promises the democratization of fun
Review: 2011 Ford Fiesta SES promises the democratization of fun originally appeared on Autoblog on Thu, 05 Aug 2010 11:57:00 EST. Please see our terms for use of feeds.
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