Posted by Sam Abuelsamid on July 22, 2010 · Leave a Comment
Filed under: SUV, Marketing/Advertising, Ford
2011 Ford Explorer grille - Click above for teaser gallery
Earlier today,
Ford hit its 30,000 fan for the
2011 Explorer Facebook page, so the automaker
could give away one all-new unibody 'ute to a lucky follower. To celebrate meeting its goal, Ford has posted yet another teaser, showing off the new Explorer's grille. But enough with the teasers. When can we actually see it in person? Glad you asked...
This coming Monday, Ford will reveal the Explorer at live events across the U.S., including New York, Chicago, Los Angeles and at the "glass house" in Dearborn, MI. At a preview of the Explorer in Dearborn earlier this week, marketing VP Jim Farley discussed how Ford plans to drum up interested in the Explorer, and based on the success of last year's
Fiesta Movement social media campaign, the Explorer will be omnipresent online and elsewhere in the lead-up to the on-sale date late this year.
According to Farley, the Fiesta campaign required only 10 percent of what a typical new vehicle launch costs, but it overwhelmingly succeeded in establishing name recognition for the small car well ahead of its arrival in showrooms. Given that America already knows the Explorer, Ford will be focusing on how it's "reinvented the SUV for the 21st century." We can't tell you more at the moment, but look forward to full details this Monday 12:01 AM EDT.
[Source:
Ford]
Ford Explorer reaches 30,000 Facebook fans, celebrates with grille shot originally appeared on Autoblog on Thu, 22 Jul 2010 17:28:00 EST. Please see our terms for use of feeds.
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Filed under Ford News from Autoblog.com, Updates from Ford · Tagged with 2011, 2011 ford, 2011 Ford Explorer, 2011Ford, 2011FordExplorer, autoblog, cincinnati ford dealer, Facebook, ford, ford dealer, ford dealer cincinnati, Ford Explorer, ford explorer 2011, ford explorer cuv, ford explorer facebook, ford explorer teaser, ford explorer teasers, ford explorer unibody, FordExplorer, FordExplorer2011, FordExplorerCuv, FordExplorerFacebook, FordExplorerTeaser, FordExplorerTeasers, FordExplorerUnibody, ohio ford dealer, social media, social media marketing, SocialMedia, SocialMediaMarketing
Posted by Jonathon Ramsey on July 19, 2010 · Leave a Comment
Filed under: Ford
Ford has got the gas mileage goods on its
2011 EcoBoost-powered Explorer, and it's news you might like if you want one: you'll get 30 percent better mileage with the inline-four than you could with the outgoing V6. Ford did, however, leave a key detail out of the press release touting this: it didn't reveal the actual mileage number, "pending EPA certification."
Nevertheless, with the 2010 Explorer's 210-horsepower, 4.0-liter V6 EPA rated at 14 miles per gallon in the city and 20 out on the highway, you're looking at a healthy increase all over with the four-pot turbo doing the work up front. Follow the jump for Ford's press release that details all the reasons your wallet won't be so sad if you end up buying a 2011 Explorer.
[Source: Ford]
Continue reading 2011 Ford Explorer with EcoBoost 2.0-liter delivers 30% better fuel economy than V6
2011 Ford Explorer with EcoBoost 2.0-liter delivers 30% better fuel economy than V6 originally appeared on Autoblog on Mon, 19 Jul 2010 11:29:00 EST. Please see our terms for use of feeds.
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Posted by Zach Bowman on July 16, 2010 · Leave a Comment
Filed under: Budget, SUV, Ford, Celebrities
2011 Ford Explorer teaser images - Click above for high-res image gallery
The agonizing 2011
Ford Explorer striptease continues, made somewhat less painful by the fact that we now have what appears to be a solid unveil date and location. While the company has rolled out two new
detail shots of the reworked SUV-turned-crossover - including a look at the rear hatch and roof rails (oooh!) - the Blue Oval has also graced the world with news that "a new Ford vehicle" will get a complete unveil in New York City's Herald Square on Monday, July 26. Less we've missed our mark by a wide berth, odds are that the vehicle is the 2011 Explorer.
According to Ford, the whole gang will be in attendance for the event, including CEO Alan Mulally and spokesperson
Mike Rowe. Who knows exactly what kind of high jinks the company has planned for the 26th, but given the substantial buzz Ford has tried to build for the new Expy, we would be surprised if it were just a stage and a silk sheet. Stay tuned.
[Source: Ford]
Ford Explorer teasers keep coming, model to debut July 26 in NYC originally appeared on Autoblog on Fri, 16 Jul 2010 08:00:00 EST. Please see our terms for use of feeds.
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Filed under Ford News from Autoblog.com, Updates from Ford · Tagged with 2011, 2011 explorer, 2011 Ford Explorer, 2011Explorer, 2011FordExplorer, alan mulally, AlanMulally, autoblog, blue oval, BlueOval, cincinnati ford dealer, Explorer, ford, ford dealer, ford dealer cincinnati, Ford Explorer, FordExplorer, Mike Rowe, MikeRowe, ohio ford dealer
Posted by Steven J. Ewing on July 13, 2010 · Leave a Comment
Filed under: Spy Photos, SUV, Crossover, Ford
2011 Ford Explorer teaser shots - Click above for high-res image gallery
Ford released a new teaser image of the
2011 Explorer today, adding to the earlier set of almost-visible shots that the automaker debuted on Facebook. This new image of the front headlamp is exactly what we've seen before in barely camouflaged
spy shots, and at this point, Ford might as well just take the wraps off of the whole thing -
we've pretty much seen all there is to see.
Remember, Ford will be unveiling the 2011 Explorer
on its Facebook page, and if enough people show their support, the automaker will consider
giving away an all-new Explorer to one lucky fan. The Explorer's in-the-metal debut is expected to happen in Manhattan on July 26. For now, we'll just enjoy the striptease and start putting the pieces together one by one.
[Source:
Ford Explorer Facebook]
2011 Ford Explorer teasers continue with headlight peek originally appeared on Autoblog on Tue, 13 Jul 2010 13:29:00 EST. Please see our terms for use of feeds.
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Posted by Zach Bowman on July 8, 2010 · Leave a Comment
Filed under: Budget, SUV, Marketing/Advertising, Ford
2011 Ford Explorer Teaser - Click above for high-res image gallery
Ford is continuing to milk the social marketing cow for all its worth. The company has announced it
might give away an all-new
2011 Explorer to one lucky fan and slipped the web another teaser of the unibody ute. We say
might because the whole shindig is dependent on whether or not the company can rustle up a total of 30,000
Facebook "likes" for the model. If the online community makes it happen, the company will work its legal magic to hand over the keys to one of its the new unibody 'utes. Something tells us they'll have no problem finding that kind of participation.
The campaign is a lighter version of the company's
Fiesta Movement, which managed to put 100 Fiestas into the hands of the movers and shakers of the social media universe for six months in order to build buzz about the car. We aren't exactly market researchers, but we'd say the ploy was pretty successful. While the new scheme with the 2011 Explorer isn't likely to see the same kind of attention, it will likely build interest in the SUV just the same.
[Source:
Facebook]
Ford to give away 2011 Explorer on Facebook originally appeared on Autoblog on Thu, 08 Jul 2010 17:57:00 EST. Please see our terms for use of feeds.
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Posted by Zach Bowman on July 2, 2010 · Leave a Comment
Filed under: SUV, Plants/Manufacturing, Videos, Ford, Design/Style
2011 Ford Explorer goes through air leak testing - Click above to watch video after the jump
Today's vehicles are quieter than ever, and while that's partially thanks to new computer modeling techniques, it also has plenty to do with repeated testing of each and every vehicle seal. For every door, hatch and window, some engineer has slaved tirelessly to make sure everything fits together just as it should.
Ford has been kind enough to roll out a couple of videos showing that exact process on its forthcoming 2011
Explorer. The company uses some pretty high-tech equipment to take accurate measurements on panel gaps and detect potential air leak issues before the vehicle even goes through paint.
Watching the engineers play with their toys is entertaining and all, but we were most interested in what engineer Matt Machala had to say about just how much more stringent Ford's standards have grown over the past three years. It may mean boatloads of extra work for the company's employees, but from what we've seen of their product of late, there's no denying the impact those hours have had on the company's finished product.
Hit the jump to see the videos for yourself.
Hot tip, Sam!
[Source: Ford]
Continue reading Video: Ford shows off 2011 Explorer air leak and panel gap tests
Video: Ford shows off 2011 Explorer air leak and panel gap tests originally appeared on Autoblog on Fri, 02 Jul 2010 12:58:00 EST. Please see our terms for use of feeds.
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Posted by Sam Abuelsamid on June 29, 2010 · Leave a Comment
Filed under: SUV, Safety, Technology, Crossover, Ford
Curve Control on the 2011 Ford Explorer - Click above for high-res image gallery
When the new
2011 Explorer goes on sale later this year,
Ford plans to highlight the new unibody 'ute's safety and fuel efficiency. The Explorer will be exclusively powered by four- and six-cylinder
EcoBoost engines, which are expected to increase efficiency by 20-25 percent, while delivering the power consumers crave. Expect more drivetrain details to be forthcoming, but before then, Ford invited us out to its Dearborn proving grounds to see what it has in store on the safety front.
Ford confirmed last fall that the Explorer would be the first vehicle to get its new inflatable rear seat-belts, but the latest - and arguably more interesting - feature on the Explorer is dubbed "Curve Control." The system is a software enhancement built on top of the existing roll stability control (RSC) and electronic stability control (ESC) systems, and we had a chance to experience it first hand.
Make the jump to find out more.
[Source: Ford]
Continue reading Deep Dive: Curve Control on the 2011 Ford Explorer [w/video]
Deep Dive: Curve Control on the 2011 Ford Explorer [w/video] originally appeared on Autoblog on Mon, 28 Jun 2010 20:01:00 EST. Please see our terms for use of feeds.
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Posted by Zach Bowman on June 28, 2010 · Leave a Comment
Filed under: Budget, SUV, Safety, Technology, Ford
2011 Ford Explorer teaser - Click above for high-res image gallery
Brace yourselves. There's another level of electronic nannyism coming to the
Ford range of crossovers and SUVs soon. The company has developed a new system that should help counteract understeer in the same way stability control nixes pesky oversteer in almost every new car on the road. The safety gurus at the Blue Oval have come up with a new system called Curve Control that works in coordination with a number of vehicles sensors to determine if the vehicle is turning as sharply as the driver needs it to. If necessary, the system can sample data from the steering wheel angle, wheel speed and vehicle pitch to cut engine power and engage the brakes to slow the vehicle by up to 10 mph per second.
Curve Control will come standard on the all-new 2011
Ford Explorer, and the company says it plans to spread the tech to 90 percent of its high-riding 2012 models.
[Source:
The Detroit News]
Report: Ford Explorer to get 'curve control' system originally appeared on Autoblog on Mon, 28 Jun 2010 14:27:00 EST. Please see our terms for use of feeds.
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Filed under Ford News from Autoblog.com, Updates from Ford · Tagged with 2011, 2011 Ford Explorer, 2011FordExplorer, autoblog, cincinnati ford dealer, Curve Control, CurveControl, Explorer, ford dealer, ford dealer cincinnati, Ford Explorer, Ford Explorer Curve Control, FordExplorer, FordExplorerCurveControl, ohio ford dealer
Filed under: Spy Photos, SUV, Marketing/Advertising, Crossover, Ford
2011 Ford Explorer Facebook teaser shots - Click above for image gallery
The
slow burn of Ford Explorer Facebook teasers continues today as the Blue Oval has seen fit to update its online photo gallery with three new images showing off various bits of its new 2011 unibody-based sport ute. This time, we're teased with a view of an open rear cargo hatch (above), a gearshift lever conspicuously absent of PRNDL markings and a power liftgate button. Sure, they may not be the three most interesting photos you lay your eyes upon today, but there are useful bits of info to glean with a closer look.
For instance, just how thick are those D-pillars? Judging by the size of the suitably active outdoorsey family being focused on, it would appear that the rearmost pillars could swallow an entire fleet of subcompacts in the rearview mirror. Also, unless there are some super tricky optical-illusions going on due to an awkward camera angle or there's some sort of dual opening rear hatch arrangement, it sure looks like the cargo opening is a wee bit compromised for the sake of style and/or structural integrity (the last thing Ford execs want is more Explorer rollover headaches).
In any case, we should be privy to a full web debut sometime in July. At that time, all our questions will be answered, but in the meantime, check out all the teaser images in our gallery below.
[Source:
Ford Explorer Facebook]
2011 Ford Explorer teasing continues - My, what big pillars you have originally appeared on Autoblog on Fri, 18 Jun 2010 13:01:00 EST. Please see our terms for use of feeds.
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