Ford, Honda lead latest J.D. Power owner loyalty survey
Filed under: Car Buying, Ford, Honda, Hyundai, Kia, Lexus, Toyota
Customer loyalty is incredibly important to automakers and something earned by providing both good products and service. J.D. Power has just put out its 2010 Customer Retention Study to show how well each automaker is doing at keeping existing car buyers coming back for more. Leading the way are Ford and Honda who tie each other with a 62 percent rate of customer retention. Hyundai, Lexus and Toyota are right on their heels however with a rate of 60 percent each.
Overall, import manufacturers have the edge on the domestics but that gap has slimmed down due to customers realizing that American automakers are producing a greater number of good products. Of the top 10 automakers in the study, nine are imports.
One of those imports is Kia, which has climbed the most compared to the 2009 study. Rising 21 percentage points, the Korean automaker now sees a rate of retention of 58 percent. That's 10 points above the industry average.
Be sure to click past the jump to take a look at the full press release for more information on this study.
[Source: J.D. Power]
Continue reading Ford, Honda lead latest J.D. Power owner loyalty survey
Ford, Honda lead latest J.D. Power owner loyalty survey originally appeared on Autoblog on Thu, 09 Dec 2010 17:33:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsJ.D. Power 2010 Initial Quality Study released, first time ever domestics lead imports
Filed under: Car Buying, Etc., Plants/Manufacturing, Marketing/Advertising, Acura, Ford, Lexus, Lincoln, Mercedes-Benz, Toyota
Click above for a gallery of graphtastic images from J.D. Power and Associates
J.D. Power and Associates has released its 2010 Initial Quality Study (IQS) and Porsche has earned back the top spot that was occupied by Lexus in last year's study. The annual J.D. Power study measures IQS based on problems reported per 100 vehicles (PP100) - a lower score means a lower rate of problem incidences and higher quality.
Domestic brands, as a whole, demonstrated higher initial quality than import brands for the first time in an IQS (impressive, as the company has been conducting the study for 24 years). "Domestic automakers have made impressive strides in steadily improving vehicle quality, particularly since 2007," said David Sargent, vice president of global vehicle research at J.D. Power and Associates. "This year may mark a key turning point for U.S. brands as they continue to fight the battle against lingering negative perceptions of their quality." According to J.D. Power, the industry average for initial quality is 109 problems per 100 vehicles (PP100) in 2010 (that is a slight increase from 108 PP100 in 2009). However, initial quality for domestic brands as a whole has improved to an average of 108 PP100, slightly better than the initial quality of import brands, which average 109 PP100 in 2010.
Acura made an impressive improvement in the 2010 study. The automaker climbed from 111 PP100 in 2009 to just 86 PP100 in 2010, earning second spot just under Porsche (83 PP100). Mercedes-Benz (87 PP100) earned third position with Lexus (88 PP100) immediately following. Ford (93 PP100) and Lincoln (106 PP100) also earned Top 10 positions. Interestingly enough, Toyota (117 PP100) fell from its seventh position in 2009 to 21st in the 2010 study. The complete J.D. Power press release and charts can be found after the jump and in the gallery below.
[Source: J.D. Power and Associates]
J.D. Power 2010 Initial Quality Study released, first time ever domestics lead imports originally appeared on Autoblog on Thu, 17 Jun 2010 13:00:00 EST. Please see our terms for use of feeds.
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