Video: Ford Fiesta takes care of the ‘Honey Do’ list, Ken Block style
Filed under: Motorsports, Marketing/Advertising, Videos, Hatchback, Ford, Humor
Ken Block takes out the trash - Click above to watch video after the jump
At some point during the development of the American vernacular, the term "grocery getter" became a term of condescension. Thing is, lugging around a few bags of consumables and clipping apexes don't have to be mutually exclusive. Ford is hoping the average U.S. car buyer has outgrown the prejudices of his forebearers and is willing to jump into something with a hatchback. To help dispel any lingering thoughts of boredom, the Blue Oval has called on none other than Ken Block to use his guano-crazy Fiesta WRC rally racer to take care of a few household chores. Sideways.
The quick clip after the jump is filled with the kind of car control we've come to expect from Block, even with his recent run of bad luck in the WRC. If you like what you see in the video, you can register for a chance to win a 2011 Fiesta worked up to look just like Block's racer. Something tells us the grand-prize car won't be all-wheel drive, though. Hit the jump to watch the video, as well as check out the full press release with details on the drawing.
[Source: Ford]
Continue reading Video: Ford Fiesta takes care of the 'Honey Do' list, Ken Block style
Video: Ford Fiesta takes care of the 'Honey Do' list, Ken Block style originally appeared on Autoblog on Tue, 03 Aug 2010 12:31:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsKen Block reveals possible Fiesta special edition collaboration with Ford in the works
Filed under: Motorsports, Sedan, Hatchback, Ford
Ken Block Gymkhana 3 Fiesta - Click above for high-res image gallery
Ken Block isn't a World Rally Championship legend by any stretch, but thanks to his immensely entertaining Gymkhana videos, the glorified shoemaker can definitely lay claim to the title of YouTube Legend. And with Ford working the Internets hard during the launches of its new products like the Fiesta and Explorer, it made total sense that Ford would want to partner with the new media star.
The duo of Fiesta and Ken Block is less than a year old, but already there are some rumblings that Block edition Fiesta could be in the works. How about a DC Shoes edition Fiesta? In a recent radio interview with KROQ, Block was asked if there was a KB Fiesta on the way, and he responded with "we're discussing those types of things but there's nothing set in stone at this point." Block went on to add that for now, he wants to concentrate on racing and developing new competition cars.
So, no definitive news on the Ken Block edition Fiesta front, but the two parties are at least thinking about a special model. We can't see how this is a bad idea, considering that 30 million potential car buyers waiting patiently for Gymkhana 3 - we couldn't think of a better way to announce a special edition Fiesta than by starring in another Block-buster internet flick (sorry, we couldn't resist). Head over to the KROQ website to listen to the interview. Hat tip to Joe B!
[Source: KROQ]
Ken Block reveals possible Fiesta special edition collaboration with Ford in the works originally appeared on Autoblog on Wed, 28 Jul 2010 13:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments