Car and Driver calls out J.D. Power IQS
Filed under: Car Buying, Technology, Ford, Design/Style

Ford has taken it on the chin from J.D. Power since the carmaker rolled out its new MyFord Touch system in the 2011 Explorer. Ford's ranking in the influential Initial Quality Survey dropped from fifth last year all the way down to 23rd, in large measure because of customer dissatisfaction with the new technology and its voice recognition interface, but also because of refinement complaints about the PowerShift dual-clutch transmission in the Fiesta. But unlike, say, the Houston Cougars, who plummeted in the Bowl Championship Series rankings after getting blown out in the Conference USA title game this weekend, Ford can make a pretty good case that it's getting jobbed.
The traditional definition of quality when it comes to new cars and trucks has been based on those vehicles being free of defects. But in the last few years, the tide has been turning, in large measure because J.D. Power is increasingly weighing customer complaints related to design and, in particular, new electronic technology. Car and Driver paints the complaints that have dogged Ford among the latter, suggesting that these are less valid quality metrics than something like a poorly assembled door panel.
The venerable buff book doesn't stop at defending Ford, however, cautioning against what it sees as a trend "toward the lowest-common-denominator solutions to reduce design 'problems.'" Citing examples like BMW moving its cruise control from a separate stalk to buttons on the steering wheel to appease whining customers and Porsche getting dinged on IQS for using brake pads that generate too much dust, C/D doesn't say it outright, but certainly implies that J.D. Power is no longer pushing automakers in the right direction.
Car and Driver calls out J.D. Power IQS originally appeared on Autoblog on Mon, 05 Dec 2011 13:31:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsStrategic Vision disses J.D. Power, crowns VW and Ford quality leaders
Filed under: Car Buying, Ford, Volkswagen

Quality studies can be funny things in the auto business. It's not unusual to have one completely contradict another, which can result in an automaker that was panned as a loser in one study claiming to be a leader based on another. That's exactly what Volkswagen and Ford get to do thanks to Strategic Vision's 2011 Total Quality Index.
Back in June, J.D. Power released its annual Initial Quality report, which ranks vehicles and their brands based on how many problems are reported per 100 vehicles. Perhaps unsurprisingly, Volkswagen ranked near the bottom as per usual, but Ford was also smacked down from 5th to 23rd place thanks to owner complaints about the automaker's complex SYNC/MyFordTouch technologies and Powershift dual-clutch gearbox issues.
Well J.D. Power, Strategic Vision thinks your definition of "quality" is terrible, and they believe that their Total Quality Index, which they say measures not just individual problems, but also the "total positive experience created for the owner/driver," is the way to go.
On those grounds, Volkswagen was rated the best full-line automaker in Strategic Vision's 2011 Total Quality study, which surveys 37,069 buyers who bought 2011 models late last year. Owners rated Design and Exterior Styling as the most impressive things about their VWs.
Ford, meanwhile, which suffered so harshly at the hands of J.D. Power's problem-counting study, comes up roses here, tying for second place with Honda and Nissan. Strategic Vision does say that Ford owners reported more problems than the industry average, but its designs and brand strength helped it overcome those issues to create an overall positive experience for owners.
Follow the jump for Strategic Vision's full report, which also shows the best-ranked vehicles in each segment - including surprisingly positive results for Chrysler, Jaguar and Land Rover.
Continue reading Strategic Vision disses J.D. Power, crowns VW and Ford quality leaders
Strategic Vision disses J.D. Power, crowns VW and Ford quality leaders originally appeared on Autoblog on Wed, 13 Jul 2011 15:32:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsMulally facing pressure to fix Ford tech and quality glitches
Filed under: Technology, Crossover, Ford

Ford has had its share of quality issues with its fledgling MyFord Touch technology, and watchdogs like Consumer Reports and J.D. Power have taken notice. Bloomberg reports that Ford CEO Alan Mulally is all too aware of the automaker's latest technology glitches, saying, "We've had just a few issues with some technologies associated with Sync and MyFord Touch."
The "just a few issues" Mulally is referring to include reports of touchscreens blacking out, general complaints about a steep learning curve and a recent crossover ranking by Consumer Reports that placed the 2011 Explorer 17th out of 19 vehicles tested due in large part to the tech. CR also dropped the coveted "Recommended" nod for the 2011 Edge because of MyFord Touch.
Mulally's recent statements come just before the release of J.D. Power's June 23 new car quality report. J.D. Power's VP Dave Sargent claims the automaker's own data shows that quality has taken a hit, adding that Ford is "making an early warning to the market that this may be a problem." There is no telling how car buyers would react to Ford slipping a bit in the rankings, but the company's stellar performance in the study over the past few years has likely been a major reason why the Blue Oval managed to re-pass Toyota on the sales charts.
Ford isn't taking the potential quality issues lightly, recently spending $100 million to deploy laser-guided robots in 17 factories to help reduce wind noise in its automobiles. The robots will enable Ford to install doors to within one tenth of one millimeter of specification. The automaker is also working hard to stay on top of quality even as it continues the torrid pace of new vehicle launches.
Mulally facing pressure to fix Ford tech and quality glitches originally appeared on Autoblog on Fri, 03 Jun 2011 09:59:00 EST. Please see our terms for use of feeds.
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